New kids on the block: What to expect from the latest new gambling sites to open their virtual doors across the US
PASPA was overturned back in 2018 – although, it seems like a lifetime ago now. Since then, we’ve seen the US become a powerhouse across the sports betting scene, now boasting the largest market globally. As a matter of fact, four US states – New York City, Illinois, Ohio, and New Jersey – all feature individually within the top 10.
Currently, 32 US states have legalized online sports betting, and it is this continued growth that has helped to drive the market into the position we see today. Back in 2018, could you have imagined that more than $115 million would have been wagered online in one single year? Well, this is exactly what occurred in 2023.
| Official launch of US sports betting: | May 14th, 2018 |
| Average operator tax rate | 19% |
| Legal sports betting age: | 18, 21 |
| Next state set to launch: | North Carolina |
| No. of legal online sports betting states: | 30 states, Washington, D.C., and the territory of Puerto Rico |
Last year we also saw Massachusetts, Maryland, and Ohio legalize mobile sports betting, followed by Vermont in January of 2024. The introduction of four new sports betting states will always drive figures up; however, I have also seen plenty of new betting sites open their doors in established states.
For instance, ESPNBet finally joined the market in November, adding its offering to 18 legal states, including Tennessee and Maine. ESPNBet have proposed that they are pushing for a 20% market share position by the end of 2027. If successful, this would put pressure on bigger names like BetMGM, Caesars, FanDuel and DraftKings – a collection of established sports betting sites that already make up 90% of the market share.
Next on the list of legal states pending launch, we have North Carolina. Bill HB347 has passed, legalizing up to 12 online sportsbooks across the Tar Heel State. Although a lot of information surrounding the official launch is still up in the air, I have it on good authority that the aim is for a successful launch around the time of March Madness.
Who, What, and Where: A closer look at the most recent additions to the market
This convenient table provides you with a quick look at the latest new betting sites to launch. I’ve got you covered with the official launch date, new states, and any retail venues associated.
| New Sportsbook | Launch Date | State | Retail Venue |
| Bet365 | February 5th, 2024 | Arizona | N/A |
| Bet365 | January 30th, 2024 | Indiana | N/A |
| ClutchBet | January 30th, 2024 | Louisiana | N/A |
| FanDuel | January 11th, 2024 | Vermont | N/A |
| DraftKings | January 11th, 2024 | Vermont | N/A |
| Fanatics Sportsbook | January 11th, 2024 | Vermont | N/A |
| BetRivers Sportsbook | December 27th, 2023 | Delaware | N/A |
| Fanatics Sportsbook | December 4th, 2023 | Colorado | N/A |
| Fanatics Sportsbook | November 21st, 2023 | Virginia | N/A |
| Bet365 | November 21st, 2023 | Louisiana | N/A |
| Fanatics Sportsbook | November 16th, 2023 | West Virginia | N/A |
| ESPN Bet | November 14th, 2023 | Tennessee + 17 states | N/A |
| Caesars Sportsbook | November 3rd, 2023 | Maine | N/A |
| DraftKings | November 3rd, 2023 | Maine | N/A |
New Sportsbooks Comparison: The best new gambling sites in September
Now you know a little bit more about the growth of the US betting scene, let me take some time to highlight some of my favorite online sportsbooks that always look to update their offering and keep things fresh and exciting for new recruits.
BetMGM – a top choice for new bettors looking for the complete sports betting experience
BetMGM Pros and Cons
- Fantastic site design
- Streamlined registration process
- Major sports and esports covered
- Live betting and streams
- Smaller new customer offer
BetMGM is home to an impressive desktop site and dedicated mobile app, making it a top choice for any new bettors looking to bet on sports online or on the go. You’ll be guided through a simple registration process before being provided with the chance to unlock a straightforward welcome bonus. Currently, you can add up to $158 in bonus bets to your account for making a $5 bet.
Alongside a streamlined welcome, you’ll find that you have a huge selection of betting opportunities available. Not only will you find all major sports covered, but you’ll also find the recent introduction of popular esports titles. All betting markets are backed by competitive odds, and you’ll find that you can live stream specific fixtures, too. For returning players, expect to find bonus bets added to your account for completing certain tasks throughout your time online.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
DraftKings – pick up fantastic odds on all sorts of sports betting markets
DraftKings Pros and Cons
- Competitive welcome offer
- Updated odds
- Responsive support team
- Dedicated mobile app
- Can feel complex for new users
Although DraftKings cannot be considered a new sportsbook, it certainly continues to impress by keeping its betting opportunities, markets, and odds regularly updated. Now, you’ll find that you can wager on all sorts of popular sports, niche markets, and esports competitions. Plus, you can head to the live betting suite to find in-play opportunities backed by live streams and updated stats.
As a new user, you can also look to kickstart your time online with a sizable welcome bonus. You’ll need to make sure you deposit and bet a minimum of $5 before $200 in bonus bets are added to your account. Alongside all of the above, you’ll also benefit from an intuitive mobile app, credible payment methods, a responsive support team, and the chance to contribute towards the Dynasty rewards program.
20% up to $500
Deposit Bonus
|
18+ in most eligible states, but age varies by jurisdiction. Eligibility restrictions apply.
FanDuel – a great choice for new users
FanDuel Pros and Cons
- “Bet $5, Get $200” welcome bonus
- Streamlined user experience
- Range of ongoing rewards
- Responsive support team
- Withdrawals can take 7 days
FanDuel is another great destination for those looking to join an established online platform that offers fresh and exciting perks. To begin, you’ll need to establish whether you wish to register online or through the dedicated app before working your way through a streamlined sign-up process. From there, you can deposit using a range of credible methods, bet $5, and get $200 in bonus bets added to your account.
For returning players, you can unlock a stream of ongoing promotions, benefit from stable live streams, and build wagers backed by some of the most competitive odds around. All major leagues, international fixtures, and popular esports are covered. Plus, support is available around the clock to give you a helping hand.
$65 value with just a $10+ deposit
Bet365 – new recruits can get started with their preferred bonus
Bet365 Pros and Cons
- Option of two great promos
- Dedicated mobile app
- Competitive odds
- Live betting streams
- Withdrawals can take 5 days
Bet365 consistently caters to new users by offering a customizable and streamlined betting experience. Straight from the off, you’ll be able to register online or through the dedicated app within a few short minutes before being presented with the chance to unlock one of two welcome offers.
As things stand, you can unlock a first bet offer of up to $2,000 or redeem $150 in bonus bets by making a $5 bet. From there, you will have complete access to a wide selection of sports, competitive odds, live betting opportunities, streams, and various perks to help take full control of your bets. You’ll also find that support is ready and waiting to help. Plus, you’ll pick up a number of bonus bets throughout your time online based on your usual betting activity.
Bet $5 Get $200 or $1000 First Bet Safety Net
Whatever the sport. Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you’ll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $200 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
Caesars – Rewards aplenty for all new sports bettors
Caesars Pros and Cons
- Impressive $1,500 first bet offer
- Simple registration process
- Great market coverage
- Established rewards program
- Withdrawals can take 7 days
Caesars has established itself as a top choice for new and existing users. You can sign up freely online or through the dedicated app, provide a few basic details, and be well on your way to unlocking your first new customer offer. Currently, this will provide you with a security blanket of up to $1,500 on your first bet.
From there, you can then work your way through a number of markets aimed at most professional leagues, build bets backed by top odds, and watch the action unfold via live streams. You’ll also find one of the most impressive rewards programs around, offering you the chance to redeem your points for more bonus bets, hotel stays, spa days, and much more.
Bet $5 Get $200 or $1000 First Bet Safety Net
Whatever the sport. Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you’ll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $200 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
How we rate and compare the very best new sports betting sites and mobile apps in September
Now you’ve got an idea of the type of new betting sites that are worth a look, let me explain what happens behind the scenes and how they land themselves a spot on my leaderboard.
New betting markets and competitive odds
Although new betting sites aren’t looking to rewrite the way that sports betting works, you will find that certain sportsbooks may include new sports betting markets. This may include a selection of unique boosters, adapted accumulators, or simply a wider selection of proposition bets. The recent surge in popularity surrounding esports is also something that new betting sites will consider, focusing their efforts on an up-and-coming betting crowd. Of course, all of these new and unusual markets will be backed by competitive odds, too.
Live streams and live betting
The live betting market is increasingly popular, adding a truly immersive and accessible market for those betting through a mobile app. Of course, the option to bet in-play and stream fixtures live is accessible to desktop bettors, too – it just so happens that the ease of mobile apps allows you to lock in, amend, and cash out your selections within seconds.
Bonuses and promotions can provide you with a great head start to your time online. Sure, there are no guarantees, but that doesn’t mean that they aren’t worth a look. In order to compete with betting sites that have already established themselves within the market, you’ll find some of the
best sportsbook promotions
free bets are offered by new betting sites. Generally, these will provide you with a sizable head start and fair wagering terms to match. Plus, you’ll often find that new sportsbooks have rewards programs, refer-a-friend schemes, and other ways to ensure bonus bets keep dropping into your account.
Enhanced security and responsive support
I’ll also ensure that I keep a look out for any additional security features that will help to keep your time online as safe and secure as possible. I’m all for making sure that all of the latest features and bonuses are available, but your safety is my first priority. Additionally, I won’t waste any time putting the customer support team to the test. Should you run into any issues, I want to know that you’re getting the responses you need in record time.
The latest technology and additional features
New betting sites are renowned for having the latest of everything – this includes the latest technology. So, while I’m conducting my comparisons of the very best new sportsbooks in September, I’ll be testing out the time it takes to build my bets, the stability of streams, and putting any new features to the test. Nowadays, it isn’t too uncommon to find a dedicated streaming service, live stats, updated 2D pitches, stat hubs, ‘cash-outs’, and the option to make use of an ‘edit-my-bet’ feature.
Grab a great bonus at these top sportsbooks
1.
Bet $5 Get $200 or $1000 First Bet Safety Net
Players from Virginia accepted
Requirements (WR): 1x Bonus, Min. Deposit: $10
Whatever the sport. Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you’ll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $200 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
2.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Players from Virginia accepted
Min. Deposit: $10
3.
Bet $5 Get $200 in Bonus Bets + 3 Weeks of NFL Sunday Ticket
+ Boost or Bonus every day in the Summer
Players from Virginia accepted
Requirements (WR): 1x Deposit, Min. Deposit: $10
4.
First bet back as a bonus bet up to $1000
Players from Virginia accepted
Requirements (WR): 1x Deposit
5.
Second chance bet: Get up to $500 in Bonus Bets
Players from Virginia accepted
Requirements (WR): 1x Bonus, Min. Deposit: $10
Pros and Cons: Is a new betting site the right choice for you?
Armed with the complete behind-the-scenes treatment, you can now see
exactly
what goes into my reviews and comparisons. However, that still might not be enough to fully determine whether a new betting site is the right option for you. So, to keep things nice and simple, here are a few pros and cons to help sway your decision.
To begin, you’ll find that most of the latest new sportsbooks are backed by impressive technology that helps to streamline the full experience from start to finish. This means that you can register online or on the go with ease by filling out a simple form or by linking one of your social media accounts.
Once you’ve created your account, you may have the option of redeeming a number of exciting promotions. Of course, these will vary from site to site. However, they will always provide you with a great way to get familiar with the sports betting lobby. Speaking of which, you may also stumble across some unique betting markets that are yet to be offered elsewhere. Nowadays, you can just as easily watch live streams of Jokic in NBA2K across a new betting site as you can in a live match @Trailblazers.
Again, depending on your chosen sportsbook, you may find that all of these great new perks are available to you online or through a dedicated app. The technology backing the mobile experience ensures that you can transition between the two freely. However, it is always worth making use of the banners on-site and checking out my latest comparisons first. As these platforms are yet to build their own trusted community and/or have enough expert backing, it pays to get a little insight from someone like yours truly.
Advantages
- Packed with new technology and a streamlined betting experience
- Plenty of unique betting markets, additional sports coverage, and esports tournaments
- Potential for a range of new and interesting bonuses and promotions to be released
- Option of playing online or through dedicated mobile applications
Disadvantages
- Yet to establish its own community or enough ‘expert’ backing
Popular Sports: Things to consider before building your sports betting strategies at a new gambling site
If you’ve decided that a new betting site is the right option for you, then it’s time to take a closer look at some of the most popular sports covered by the best new betting sites in September. I’ll even offer up a few top tips to help you build a quick betting strategy along the way.
With 33% of all mobile bets placed on basketball last year, it is safe to say that the Nation’s sport remains a popular choice for many. Now, you’ll find that new betting sites are expanding their offering far beyond the NBA, venturing into the exciting world of wNBA, NCAAB, and international fixtures.
How do you give yourself the best head start? I hear you ask. Well, to get you started, you’ll want to make sure that any bonuses are eligible. Then, you’ll want to consider simple things like the traveling team, the injury list, and any other breaking news leading up to the event. From there, you may want to compare the odds at top sportsbooks, make use of a +EV calculator, and/or review additional statistics before submitting your first wager.
With an impressive 27% of all mobile bets focused on football, the gridiron comes in a close second. Of course, primarily, you’ll find that wagers have been placed on NFL fixtures and the Super Bowl itself. However, many new betting sites are making room for the CFL and NCAAF, too.
To help build your football betting strategy, you’ll want to first make note of any promotional terms. From here, you’ll then want to get into the minds of the ‘coach’ and begin dissecting playbooks. Of course, you don’t need to be the next ‘Andy Reid’, but it does help to have a solid grasp of defensive and offensive fronts. If you think that it’s gonna be an easy day at the office for any RB against the Eagles line, then maybe you should consider betting on another top sport.
Baseball is the next most popular sport to wager on in the US. The MLB made up 18% of all mobile wagers placed last year, covering everything from moneylines and spreads to outright winners and strikeouts.
When looking to build your first baseball bets, I’d be quick to suggest making the most out of any stats and facts available to you. For those of you looking to up the ante, be careful with any accumulators you build. Personally, I think baseball is the only sport where it can prove beneficial to stack big hitters from the same roster. Of course, you’ll also want to make sure that your bonus bets are eligible before clicking ‘submit’.
Ice Hockey, or specifically the NHL, is the next most favorable sport to wager on. You’ll find that new betting sites provide great odds for moneylines, spreads, and futures based on outright winners of the Stanley Cup. Plus, live stats and streams are readily available to help build your in-play wagers.
Should you look to build your own strategy, an understanding of the game (and lineups) is critical. First-time scorers, assists, and other props could be better suited to Centers or Wingers, while props focused around the amount of time spent on the ice should be largely aimed at Defenders. Naturally, moneylines and spreads will be based on current form, stats, travel, and rivalries.
With a full grasp of how to bet on some of the most popular sports now firmly under your belt, it now seems like the perfect time to provide you with a full explanation of the sports betting bonus types you are most likely to find at the best new betting sites in September.
The deposit match
One of the main bonuses you’ll stumble across at any reputable new betting site is the deposit match. Primarily, it is used as a fixture at the start of your time online, boasting the potential to match your first deposit up to a certain value.
To redeem the promotion, you’ll be expected to make a qualifying deposit, (potentially) enter a promotional code, and receive bonus bets reflecting the percentage displayed. For example, you may find a deposit match bonus that promises to match 100% of your bonus up to the value of $250.
The no deposit bonus
What’s better than making a deposit and receiving a bonus? Not having to make a deposit in the first place. The aptly-named no deposit bonus can be unlocked by simply creating and verifying your account. Of course, due to the nature of this bonus, you can expect that the available bonus bets added to your account will be significantly smaller when compared to other promotions.
To get your hands on a no deposit bonus, you’ll need to live in a state where sports betting is legal, be of legal age, and be completely new to the site or mobile app. From there, you will need to enter a promotional code, work through the registration process, and successfully complete any verification checks before your bonus bets are added to your balance.
The first bet offer
Another great bonus provided by new betting sites is the first bet offer. This is slightly different to the other two promotions mentioned, as you’ll actually only unlock bonus bets by losing. Sounds a little strange? Let me break it down for you.
You will join a new betting site, make your deposit, and place a qualifying bet. Once your wager has resulted, you will either walk away with the winnings or you will find that the equivalent value in bonus bets has been added back into your account. Effectively, your new betting site is giving you another throw of the dice.
Blacklisted: How do I know which online sports betting sites to avoid?
Unfortunately, it’s not all sunshine and roses. In fact, I’ve fallen foul to the antics of a number of scam sites that have promised free bets, competitive odds, and a stream of new betting opportunities. Although they have followed through on their initial claims, these offshore sites have failed to meet the basic requirements of obtaining legitimate licenses to operate and have made things extremely difficult when it comes to withdrawing any winnings.
As you have no legal support to fall back on, these offshore scam sites rely on you “giving up” and accepting that your money is never going to land back in your account. It is because of these sites and mobile apps that I have dedicated my work to uncovering the safest, most entertaining, and most credible new betting sites around.
Stick around and discover some of the best new betting sites in September
That covers just about all you’ll ever need to know about the best new sportsbooks available in the US. Of course, I’ll look to keep this guide regularly updated to ensure that you have the latest information readily available to you.
When it comes to finding yourself a top new sportsbook, please make use of the banners on-site. I’ve been busy meticulously piecing together some honest reviews on some of the very best new sports betting sites in September. Here, you’ll find a genuine look at the welcome bonus, available markets, customer support, and more to help you build a better overall picture.
Check out these top sportsbooks for 2024
1.
Bet $5 Get $200 or $1000 First Bet Safety Net
Players from Virginia accepted
Bet now
Whatever the sport. Whatever the moment. It’s Never Ordinary at bet365. That’s why if you sign up now you’ll get the choice of two great New Customer Offers, the First Bet Safety Net up to $1000 or Bet $5 and Get $200 in Bonus Bets. Deposit required. Bonus Bets wager excluded from returns. T&Cs, time limits and exclusions apply.Gambling Problem? Call 1-800-Gambler 21+
2.
Up To $1500 in Bonus Bets Paid Back if your First Bet Does Not Win
Players from Virginia accepted
3.
Bet $5 Get $200 in Bonus Bets + 3 Weeks of NFL Sunday Ticket
+ Boost or Bonus every day in the Summer
Players from Virginia accepted
4.
First bet back as a bonus bet up to $1000
Players from Virginia accepted
5.
Second chance bet: Get up to $500 in Bonus Bets
Players from Virginia accepted
New Betting Sites FAQ
😏Can I trust a new betting site?
Yes. All new betting sites that have secured an official state license will be considered fair and legal to operate. To save you the time, you can always make use of my list of recommendations found on-site detailing the very best new betting sites available in September.
New sportsbooks will be looking at various ways to help new users familiarize themselves with their platform. So, you can expect bonuses to come in all sorts of shapes and sizes. No deposit offer, deposit match bonuses, and first bet offers seem to be a popular choice across the US.
🧐Do new betting sites cover esports?
Like sports betting in the US, esports has recently surged in popularity. Now, you’ll find that almost all top online sportsbooks and new betting sites will cater to those with a passion for Valorant, CSGO, LoL, and beyond.
